Together we have the power to create a culture of consent: one where everyone understands that mutual respect, communication, and agreement are necessary for sexual activity.
The 'Consent. Ask For It.' campaign is a collaborative initiative by Trojan™ Brand Condoms and Advocates for Youth aimed at normalizing the conversation around consent, providing clear lines on what consent means and removing the stigma many young people feel about discussing the topic.
It goes beyond "yes" and "no" to establish consent as an active, informed, enthusiastic and ongoing response that is a mandatory part of every sexual interaction.
We all have a role in making a difference. Take the pledge to support creating a culture of consent and encourage your friends and partners to do the same. #AskForConsent
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